Amsterdam

citizenM Amsterdam South

Dutch-born citizenM's Amsterdam South location puts fans within easy reach of the Johan Cruyff Arena via the Bijlmer ArenA metro station. The self-check-in kiosks, mood-lit rooms controlled by tablets, and 24/7 canteen make it ideal for fans arriving at odd hours for concerts and Champions League nights.

Conscious Hotel Westerpark

Sustainability-focused boutique hotel near Westerpark and the AFAS Live music venue. Perfect for festival fans attending events at Ziggo Dome or concert-goers looking for an eco-conscious base with easy tram access to Johan Cruyff Arena.

Sir Adam Hotel

Rock-and-roll-themed design hotel atop the A'DAM Tower in Amsterdam Noord, with a rooftop bar and Europe's highest swing. Its music heritage and edgy vibe make it popular with fans visiting for concerts and football at nearby Johan Cruyff Arena.

The Hoxton Amsterdam

Stylish canal house hotel on the Herengracht with a buzzing lobby bar and Amsterdam's Nine Streets on the doorstep. Football fans visiting for Ajax matches enjoy the quintessential Amsterdam canal living experience with modern design.

Where to Eat in Amsterdam

Albert Cuyp Market

Amsterdam's largest and most beloved street market with 300+ stalls selling fresh stroopwafels, herring, cheese, and Surinamese snacks along Albert Cuypstraat.

Cafe Winkel 43

A cozy Jordaan cafe legendary for serving Amsterdam's best apple pie -- thick, chunky, and topped with fresh whipped cream. Ajax fans and music festival visitors fuel up here on the Noordermarkt square before exploring the canal-laced city.

De Kas

Set in a restored 1926 greenhouse in Frankendael Park, De Kas grows its own herbs and vegetables on-site and serves a daily-changing set menu. It is one of Amsterdam's most celebrated restaurants and a favourite for fans looking for a special meal during a European football trip or concert weekend.

Foodhallen

Housed in a former tram depot in Amsterdam-West, Foodhallen is a vibrant indoor food market with over 20 stalls serving everything from Vietnamese bao buns to Dutch bitterballen. Perfect for groups of fans who cannot agree on one cuisine, it is a lively pre-match gathering spot with craft beer on tap.

Pannenkoekenboot Amsterdam

The Pannenkoekenboot is Amsterdam's legendary floating pancake restaurant, a canal boat permanently moored in the IJ harbour where Dutch pancakes — enormous, thin, and topped with stroopstroop, spek, or kaas — are served to sports travelers who use the boat's relaxed, convivial atmosphere as a pregame brunch venue before Ajax matches at the Johan Cruyff Arena. The IJ harbour setting and the simple, perfected Dutch comfort food make it one of Amsterdam's most distinctive dining experiences. Sports fans who combine a morning at the Ajax Museum with a Pannenkoekenboot lunch before an afternoon Eredivisie match have planned the perfect Amsterdam sports day.

Rijks

Michelin-starred restaurant inside the Rijksmuseum, showcasing refined Dutch cuisine with seasonal ingredients. A sophisticated pre-match dining option for fans heading to Johan Cruyff Arena, combining world-class art and gastronomy in one visit.

The Butcher

Hip burger joint on Albert Cuypstraat with a hidden speakeasy cocktail bar behind a secret door. A favourite among Ajax fans and visiting supporters, it offers gourmet burgers that make for perfect fuel before the tram ride to Johan Cruyff Arena.

Best Bars in Amsterdam

Brouwerij 't IJ

Iconic brewery nestled beneath the De Gooyer windmill, serving organic craft beers in a cozy taproom. Football fans heading to Johan Cruyff Arena for Ajax matches or concerts make this an essential pre-game stop for authentic Amsterdam atmosphere.

Cafe de Klos

A tiny, legendary barbecue joint on Kerkstraat that has been packing in locals and visitors since 1981. Cafe de Klos is famous for its fall-off-the-bone spare ribs and ice-cold Dutch beer. Visiting football fans rave about it as the perfect hearty meal before heading to the Johan Cruyff Arena.

Café de Klos

Beloved canal-side bar and grill on Keizersgracht famous for its fall-off-the-bone spare ribs. Its cosy brown-café atmosphere draws football fans who queue early on match days before heading to the Johan Cruyff Arena for Ajax fixtures.

Café De Sport

Café De Sport near the Johan Cruyff ArenA is the archetypal Amsterdam football bar — a wood-panelled neighbourhood café where Ajax scarves hang from every rafter and the pre-match Heineken ritual is taken extremely seriously. On Champions League nights, the bar becomes an experience in Amsterdam football fandom that big tourist bars simply cannot replicate, with three generations of Ajax supporters sharing the same bar stools. Visiting fans who find it are always the envy of those who stayed in the hotel bar.

Jordaan Sports Café Circuit

The picturesque Jordaan neighbourhood's canal-side cafes and brown bars transform into raucous football dens on Ajax and Netherlands national team match days. Café Nol and the surrounding proeflokaals fill with fans sharing erwtensoep and Heineken while watching matches on well-positioned screens. The Dutch tradition of the kroeg — the neighbourhood pub — makes football watching here a deeply communal, authentic experience.

Proeflokaal Arendsnest

Canal-side beer bar exclusively serving Dutch craft beers with over 50 taps and 100+ bottles in a historic Amsterdam building. Ajax fans stop here before or after matches at Johan Cruyff Arena to sample the best of Dutch brewing.

Tales & Spirits

An award-winning cocktail bar near the Jordaan crafting inventive drinks with house-made ingredients and theatrical presentations. Football fans and festival-goers discover Amsterdam's craft cocktail excellence in this dimly lit, stylish space.

Wynand Fockink Proeflokaal

Tucked into a narrow alley steps from Dam Square, this 1679 tasting house pours over 60 varieties of Dutch jenever straight from the barrel — you must lean in and sip from the brim-full tulip glass. Fans making the pilgrimage to Johan Cruyff Arena ritually stop here for a pre-match proost before boarding the metro south.

Fan Attractions in Amsterdam

Ajax Museum at Johan Cruyff Arena

Housed inside the Johan Cruyff Arena, Ajax's onsite museum showcases the club's 130-year history with original jerseys, Eredivisie trophies, and immersive multimedia galleries on legends like Johan Cruyff and Marco van Basten. Combined arena-and-museum tours run year-round and are the definitive first stop for any football fan visiting Amsterdam.

Things to Do

Amsterdam Canal Bike Tour

Cycle along Amsterdam's UNESCO-listed canal ring on a guided or self-guided bike tour, the most Dutch way to explore the city between events. Routes pass the Rijksmuseum, Anne Frank House, Vondelpark, and the Jordaan neighborhood, covering the compact city center in a few leisurely hours.

Anne Frank House

The actual Secret Annex where Anne Frank wrote her diary during WWII — one of the most moving and important historical sites in Europe, requiring advance tickets.

Heineken Experience

The Heineken Experience in the original De Pijp brewery is an immersive journey through the history of one of the world's most iconic football-sponsor beers, beloved by sports fans from Amsterdam to Johannesburg. Interactive stations simulate the brewing process and the brand's deep connection with UEFA Champions League sponsorship provides a unique cross-section of beer and football culture. The included tastings at the rooftop bar with Amsterdam canal views are a fitting reward.

Johan Cruyff Arena Stadium Tour

The Johan Cruyff Arena is the magnificent home of Ajax Amsterdam and one of Europe's most technologically advanced football stadiums, named for the club's greatest legend. Comprehensive tours take fans through the tunnel, press box, and locker rooms while exploring exhibits on Ajax's extraordinary history of developing world-class talent. The trophy room alone justifies the journey for any serious European football fan.

Johan Cruyff Arena Tour

Tour AFC Ajax's 55,000-seat Johan Cruyff Arena, named after the Dutch football legend, with access to the dressing rooms, players' tunnel, VIP areas, and the Ajax Museum. The stadium pioneered the retractable roof concept in European football and has hosted Champions League finals, Euro 2020 matches, and major concerts.

Olympic Stadium Amsterdam

Amsterdam's 1928 Olympic Stadium is one of Europe's finest examples of Amsterdam School architecture and a living monument to the sporting heritage of the Dutch capital. Restored to its original grandeur, the stadium now hosts concerts, Ajax reserve matches, and athletics events that keep the century-old venue vital. Walking the track and sitting in the original stands is a profound experience for fans of Olympic and athletics history.

Things to Do

UNESCO Canal Ring Cruise

Cruise the UNESCO-listed 17th-century canal ring past merchant houses, bridges, and houseboats — the definitive Amsterdam experience and best way to see the city.

Vondelpark

Amsterdam's beloved 47-hectare urban park where locals picnic, cycle, and unwind — home to an open-air theater, rosarium, and the city's best people-watching.